For example, we saw a 30% increase in impressions, from 2,200 the week before to 2,900 during the Hootsuite Recommendation week. Hootsuite’s recommended times still helped the posts perform better, with higher impressions, comments, and likes on average than the random cadence of posting from the first week. The way the feature works is Hootsuite bases suggestions on when your followers are most likely to be on a particular social network and when your account has accumulated the most engagement and views in the past using an algorithm.ĭuring the two weeks, we monitored the performance of the posts and consolidated the findings. The week after, she posted another selection of beautiful wedding photos using similar captions and images but utilized Hootsuite’s recommended time to publish feature. Stacey created and posted some wedding photos on Instagram at random times with a non-methodical cadence throughout the week on a wedding magazine Instagram account with roughly ten thousand followers. Tools like Hootsuite’s recommended time to publish were useful in helping us automate the process. We also wanted to figure out when was the optimal time to post. So, our hypothesis for this test was that timing would be a component in a successful social media campaign and that posting when audiences are online would improve the overall engagement rate on Instagram. The ExperimentĪs a social media strategist, I’ve always been a firm believer in scheduling posts to engage audiences when they are online. In this experiment, we tested Hootsuite’s recommended time to publish feature to see if it would improve engagement instead of posting at random times. We’re excited to bring you another round of insights and learnings from our latest social media experiment this month! Related | Do ‘For You’ Page Hashtags Actually Work Οn TikTok?Īs always, we worked with our lovely partner Stacey McLachlan to test the effectiveness of post timing on Instagram engagement rates. Have you ever wondered what the most optimal time to post on Instagram is? We certainly have. What’s the best time to post on Instagram? Hootsuite’s Senior Social Marketing Manager, Amanda Wood, and her team seek the answer.
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7/2/2023 03:46:08 pm
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